lululemon

Remote Opportunity: Vancouver, Toronto, NYC, LA, San Fran, Chicago, Portland or Seattle.

We lead the charge on the “who, what, when, where and why” for how lululemon shows up and how we are talking to media who count on us for product education, a connection to yoga, running and training, and to be engaged with inspiring stories that shape our global brand. Whether introducing lululemon to new and emerging markets, or building on firmly established relationships, we educate and are the connection to story-doers that generate conversation. No matter where in the world, media see us as the best source of information on innovative retail solutions as we continue to differentiate ourselves globally as a premium athletic retailer. 

Reporting to the Global Public Relations Director, the Global Public Relations Senior Manager is responsible for supporting the strategic PR efforts of lululemon, overseeing facets of consumer-facing outreach for brand, product and community. Main responsibilities for this position include creating the department’s strategic public relations plans, delivering successful results; and leading a team of PR professionals, mentoring and developing them while you determine how best to support the needs of the managers on the team. You will also be responsible for developing creative solutions to best establish the department as a resource for the needs of PR leaders in regions around the world. And, you’ll liaise with Global Internal Communications and Global Corporate Communications to support where needed. 

A DAY IN THE LIFE

•              Develop departmental objectives and influence annual and program-specific strategies. 

•              Create, develop and guide the execution of global consumer PR campaigns and opportunities.

•              Lead and mentor a team of PR professionals to support the company’s overarching strategies to increase its brand amplification.

•              Serve as the focal point for regional PR leaders, identifying opportunities that can be scaled to other regions.

•              Create compelling product, brand and community messaging, and use your strong media relations skills to support in coaching company spokespeople.

•              Build authentic relationships with key media and industry influencers that result in authentic earned editorial globally

QUALIFICATIONS

•              Have 8-12 years of dynamic experience in public relations and experience working for a global organization.

•              Have at least 5 years’ of experience managing a team.

•              Have strong media relationships and a strong understanding of the digital landscape.

•              Have brand, product and retail experience. 

•              Are experienced in building strategies and the thought of doing everything that you’ve learned a bit differently is energizing.

•              Have experience managing agency relationships.

•              Have excellent written and verbal communication skills; and strong presentation skills.

•              Quickly and easily develop relationships and people come to you for advice because they trust your opinion. 

•              Are a strong writer.

•              Have an insatiable appetite for learning and personal development.

MUST HAVES

•              Work in a fast-paced and lively environment

•              Meet tight deadlines

•              Give & receive feedback

•              Be flexible and adapt to change

•              Be proactive and strategic

•              Proven work ethic with utmost integrity

•              Desire to excel and succeed

•              Actively live and breathe the lululemon culture and lifestyle

•              Self-awareness, with a desire for constant self improvement (goal –oriented)

•              Entrepreneurial spirit and an egoless nature

•              Self motivated, passionate, empathetic, approachable

•              Outgoing, energetic, upbeat and fun!

•              Being bilingual is considered an asset.