lululemon

Who We Are

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

A DAY IN THE LIFE

-A key contributor to driving growth for the North America business and building brand equity in [a specific key regional market]. 

-An experienced marketer, you will deliver into a key city strategy and regional marketing objectives inclusive of cross functional plans and clear channel approach. 

-Provide leadership across all  key channels and SSC partners. 

-Build strong relationships across the organization to define and deliver city specific marketing plans.

• Responsible for the development and execution of the annual marketing calendar, briefs and execution to support regional business and brand objectives

• Provide thought leadership and work cross functionally to create innovative marketing initiatives in partnership with your Retail, Digital Marketing, Community, Social, paid media and PR teams

• Partner with retail partner (Area Director & Regional Manager) to support and influence market assessments, real estate portfolios and new store openings 

• Influence key account partnerships with Strategic Sales partner 

• Lead the development of regional campaigns that engage guests at all touchpoints across their consumer journey while defining and meeting marketing KPI’s 

• Measure, monitor, optimize and report on all marketing efforts or campaigns and budget management

• Partner with the lululemon digital marketing lead to strategize and deliver success across digital channels 

• Accountable to support revenue and traffic KPIs for regional store and e-commerce KPI’s, in innovative ways that grow the brand and business year over year 

The fine print:

• 5-8 years experience in a consumer/brand or retail marketing role 

• Strong understanding of digital marketing & top of funnel marketing 

• Proven experience developing and driving local community and digital initiatives from inception to execution.

• Proven experience and track record developing and delivering a thoughtful acquisition and retention strategy

• Experience using analytics and performance data to inform priorities and deliver results.

• Successful experience and proven ability to work well with others across the business.

• An energetic, forward-thinking and creative individual.

MUST HAVES

• Acknowledges the presence of choice in every moment and takes personal responsibility for your life.

• Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 

• A desire and capability to build partnerships in the community to make the world better. 

• Communicates with honesty and kindness, and creates the space for others to do the same. 

• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 

• Fosters connection by putting people first and building trusting relationships. 

• Integrates fun and joy as a way of being and working, aka don't take yourselves too seriously.

• Capable of demonstrating command skills and presence through the most challenging circumstances.