地區: Canada
State: British Columbia
城市: Vancouver
業務單位: Store Support Centre (SSC)
Retention Marketing Strategist
說明與要求
who we are
At lululemon, we work together to elevate the world. We set audacious goals, nurture big growth and engineer innovative products that allow people to feel—and perform—their best. To us, leadership is more than a role or title—it’s a way of being. We are all leaders, committed to growth and results.
Together, we’re co-creating a future that otherwise wouldn’t exist. To do that, we’re looking for people who unite diverse perspectives to lean into bold visions. Who strive to be better than they were yesterday. Who are all in, in everything they do.
We’re looking for you. Join us
a day in the life: what you’ll do
The Retention Marketing Strategist collaborates closely with Manager, Retention Marketing and a wide range of business partners to elevate, innovate, and bring to life a variety of email campaigns week on week. You believe in the power and purpose of our email objectives and brand storytelling, and take ownership of each stage of the guest journey. A genuine desire to provide a cohesive digital guest experience is essential for your success in this role.
- Create innovative personalized strategies that provide leading-edge guest experiences and meet business objectives through Email and App Push Notification channels
- Plan Email & App Push campaign calendars that consistently meet forecast; responsible for adjustments to tactics to meet target
- Work cross-functionally with a wide range of partners to achieve success and innovation; you may have a meeting with a Creative team, followed by a touch base with IT developers
- Analyze prior campaign results and develop new ways to optimize and test & learn for future campaigns
key responsibilities
- Brief writing, content strategies, calendaring, and creative review/feedback for identified work steams (i.e. newness, strategic initiatives, etc).
- Foster and maintain relationships with cross-functional partners in Ecommerce, Creative, Merchandising, MarTech and other business partners to manage campaign planning and execution in a fast-paced environment.
- Maintain a keen eye on efficiency in campaign planning; whenever possible you advocate for dynamic content, automation, personalization and triggered experiences.
- Report and provide analysis on Email KPIs; implement resultant optimizations; communicate results to stakeholders in a digestible and timely manner.
- Work with Retention Operations Team and the CRM team to consistently improve guest experience and channel performance by crafting A/B and multi-variate tests.
- Advocate for channel best practices with an eye for scalable efficiency and automation.
qualifications
- 3+ years of experience in Email marketing.
- Bachelor’s degree strongly preferred but not required.
- Ability to create compelling persona and guest-first strategies.
- Excellent brief-writing skills and experience partnering successfully with Creative teams.
- Familiarity with reporting tools (Excel, Omniture, Google 360, PowerBI) with desire to grow.
- Working knowledge of lifecycle-campaign concepting and management.
- Foundational understanding of automation and dynamic content, with desire to grow.
- Creative problem solver and ability to handle pressure with grace.
- Engaged and up-to-date on email marketing trends and best practices.
- Possesses a proven work ethic and ability to go the extra mile.
- Flexible in nature and comfortable with ambiguity and change; retail experience strongly preferred.
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
#LI-SH1
我們只會聯絡可能適合的應徵者。由於您對我們職位的興趣，請接受我們最深切的感謝，lululemon 是一個平等就業機會的僱主。雇用與否根據績效和業務需求來決定，而非種族、膚色、信念、年齡、性別、性取向、國籍、宗教、婚姻狀況、醫療狀況、身體或精神殘疾、軍事服務、懷孕、分娩以及相關醫療狀況，或任何其他受聯邦、州或省和地方法律和法令保護的分類。符合條件的殘疾人士經要求可提供合理協助。《平等就業機會政策》適用於所有與招募和雇用、薪資、福利、紀律、調動、解僱和所有其它雇用條款和條件有關的做法。雖然管理層主要負責確保 lululemon 實施平等就業機會政策，但您有責任透過個人行動保証這些政策是有效的。
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