lululemon

WHO WE ARE

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in. This role reports into the Manager, NA Community Relationships.

A DAY IN THE LIFE:

-Oversees the program operations in the LA market taking into account the NA business objectives and Global Ambassador framework

-Coordinates localized efforts with broader marketing and retail teams on the ground

-Partners with global peers to assess the strength and impact of the program and monitor how results are measuring against overall test

- Develops individual marketing plans in partnership with city ambassadors and relevant cross functional partners

-Gives input on future evolution of the program

-Identify, enroll and maintain successful brand relationships with a specific number Ambassadors, including, but not limited to: contract negotiation and fulfillment, on boarding and training, continuous relationship management, marketing & amplification tactics.

- Develops a pipeline of City Ambassadors for the future

-Create and execute an annual marketing strategy to support City Ambassadors in LA

-Work cross-functionally with local retail partners and marketing team to ensure there’s a strategic, seamless, and consistent experience for the Ambassadors across the market 
-Complete regular market assessments to evaluate opportunities in local region, including building a pipeline strategy

Advise on future direction of program to Global team

-Advise on which City Ambassadors are pipeline for other relationship programs in the ecosystem

-Provide input on store & city program integration

-Advise on storytelling opportunities, working alongside marketing team on the ground.

JOB REQUIREMENTS

-5 years experience in influencer or athlete relationship management 

-5 years program management experience

-PR and Media experience preferred

-Proven ability to effectively work cross-functionally across a complex matrix environment with results.   

-Proven excellence working remotely and successfully contributing to a global strategy.  

-Proven experience developing and driving initiatives from inception to execution both online & offline

-Proven ability to negotiate, influence and collaborate with other key decision maker across the organization and within localized communities

-Excellent communication skills: verbal, written, negotiation, and presentational.  

-Must be able to deliver complex information in a concise and clear way to drive decision making

-Excellent interpersonal skills including analytical, problem solving, organizational, issue resolution, and relationship management