lululemon

The Opportunity

• Lead the development and execution of communications and PR strategies for lululemon in China.
• Develop and guide the external media strategy and execution within the region to introduce the brand to new guests, position the company as a thought leader, and gain attention for the company’s leadership positions in the areas of innovation, sustainability and culture, to name a few
• Manage and oversee the communications agencies identified to amplify the brand and create action-oriented, inspiring PR strategies and campaigns.
• Lead internal communications across the region to celebrate the company’s culture while inspiring and educating retail and SSC employees about the company’s business strategies, policies and initiatives.
• Serve as communications advisor to the company’s cross functional leaders and global leaders at all levels of the company, understanding the dynamics of internal and external communications
• Support the leaders within the region through consistent and compelling communications strategies the create a connection between the leaders and the audiences.
• Support the company’s approach and response in the region during crisis situations, working closely with peers across communications, legal, brand and people and culture.
• Serve as a member of the Brand and Marketing organization in China
• Work closely with the Global Communications team, working closely with peers across corporate communications, consumer PR, internal communications and regional communications.
• Develop and regularly report on key indicators to objectively show the impact of strategy. 
• Build a team over time in the region in internal communications, consumer public relations, and corporate communications.
• Stay current on news, trends and political climate and keep global leaders informed on business impacts.

Key Qualifications

·   More than 10 years of experience in communications building authentic and meaningful relationships with the media and thought leaders.

• Demonstrated success guiding public relations and communications for brands.
• Strong relationships with the media and understanding of the digital landscape.
• An outstanding writer and storyteller who has a track record delivering for executives on multiple platforms and forums
• Excellent written and verbal communication skills; and strong presentation skills.
• Able to quickly and easily develop relationships with people across cultures and geographies.
• Naturally inspires others and demonstrates an appetite for learning and personal development
• Bachelor’s degree in communications or related discipline. Effectively bilingual, English and Mandarin.

The Details

• Reports to the Vice President, Global Communications & PR.  Will work closely with VP, Brand Marketing, China.
• Based in Shanghai.
• Will develop communications function within China for lululemon.