PR Specialist (Public relations, 1 year contract)

Regione: Korea, Republic of

Stato/Provincia: Seoul

Città: Seoul

Unità Affari: Store Support Centre (SSC)

Tipo di tempo: Full-time

Descrizione e requisiti

Who we are – lululemon
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world by realizing the full potential within every one of us. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

About this team – Brand and Community 
We’re the story-doers and relationship managers. We make sure the public knows what we’re up to by creating authentic relationships with all sorts of media and influencers. We lead the charge on the “who, what, when, where and why” for how lululemon shows up and how we are talking to media who count on us for product education, a connection to yoga and fitness, and to be engaged with inspiring local stories that shape our global brand. Whether introducing lululemon to new and emerging markets, or building on firmly established relationships, we educate and are the connection to story-doers that generate conversation. No matter where in the world, media see us as the best source of information on yoga, lifestyle, and technical apparel for sport as we continue to differentiate ourselves globally as a premium athletic leader.

A life in a day
Reporting to the Manager, Brand & Community Korea, this person is responsible for the public relations efforts of lululemon overseeing all facets of consumer and business facing outreach for brand, product and community. Main responsibilities for this position include development of strategic public relations plans, delivering successful results; liasing with Internal Communications; developing & managing all aspects of brand public relations including consumer media outreach and asset development and management of the public relations local market public relations agency relationships.


  • Working closely with the local brand and community manager, you are the lead in developing and executing integrated brand and product public relations strategies
  • You’re a key player on a talented team that is passionate about extending lululemon’s long-term brand equity and trust with media
  • You develop and lead on new and dynamic public facing initiatives that support the overarching goals of the organization in the areas of product innovation, education, and brand building
  • You create compelling product messaging, and use your strong media relations skills to coach company spokespersons
  • You partner with the local brand and community manger to foster and develop deep relationships with online and offline influencers, who are healthy, sweaty and mindful
  • You build and manage day-to-day authentic relationships with key media and industry influencers that result in authentic earned editorial
  • You work cross-functionally with other teams to support content generation, to ensure all written communication and imagery is consistent and in line with key brand message and strategy
  • You are responsible for media education experience including media events
  • You are responsible for regular updates, ongoing tracking and performance analysis
  • You are responsible for press asset development including press materials, bios, backgrounders, fact sheets and in-depth media list development
  • You are a key contact for agency relationships ensuring integration with the brand, setting strategy, overseeing project planning and execution are tactically executed
  • You support our communities in media outreach and strategic planning
  • You manage our product sample program – ordering, distributing and tracking
Qualifications:
  • You have 5+ years of dynamic and proven experience in public relations & social media
  • You have existing media relationship and strong understanding of the digital landscape
  • You are fluent in both Korean and English
  • PR experience within an influential sportswear, fashion, or retail organizations is a plus
  • Experience at a men’s brand or men targeted communications is also a plus.
  • You know what it means to build authentic and meaningful relationships with key media and influencers 
  • You have experience managing agency relationships
  • You are a strong writer and a storyteller: excellent at communication skills
  • Strengths in brand content development and production is a plus (brand communications materials, photography, social video, etc)
  • You quickly and easily develop relationships and people come to you for advice because they trust your opinion
  • Successful experience and proven ability to work well with others across the business in a matrix environment
  • An energetic, forward-thinking and creative individual with high ethical standards
  • Capacity to work effectively with a wide range of people, build relationships
  • Ability to balance creativity, innovation and bottom line business needs

Must haves:
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results. 
  • Communicates with honesty and kindness, and creates the space for others to do the same. 
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. 
  • Fosters connection by putting people first and building trusting relationships. 
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously. 

Candidati ora

Solo i candidati selezionati verranno contattati. Ti ringraziamo sentitamente per il tuo interesse. lululemon è un’azienda che rispetta le pari opportunità di impiego. I nostri collaboratori vengono selezionati in base al merito e alle esigenze aziendali, e non in base a etnia, colore della pelle, età, sesso, genere, orientamento sessuale, origine nazionale, religione, stato civile, stato di salute, disabilità fisica o mentale, servizio militare, stato di gravidanza, nascita di figli e condizioni mediche correlate, né ad altre categorie protette da leggi od ordinanze federali, di stato, provinciali e locali. Su richiesta, è possibile trovare soluzioni adeguate alle esigenze particolari di soggetti qualificati con disabilità. La politica sulle Pari opportunità di impiego si applica a tutte le prassi relative a reclutamento e assunzione, retribuzione, benefit, disciplina, trasferimenti e licenziamento, e a tutti gli altri termini e condizioni di impiego. È compito della dirigenza assicurarsi che le politiche sulle pari opportunità di lululemon vengano rispettate. Ciascun dipendente viene comunque chiamato ad agire nel rispetto delle stesse.

lululemon si adopera per andare incontro alle esigenze particolari dei candidati con disabilità. Se desideri richiedere un supporto personalizzato, inviaci un’e-mail all’indirizzo {accommodations@lululemon.com}. Nel messaggio, indica il tipo di posizione a cui sei interessato, la relativa sede e la natura della tua richiesta.