Region: Hong Kong
State: Hong Kong Island
City: Hong Kong
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Head of Communications and PR, APAC
Description & Requirements
Who we are
lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world by realizing the full potential within every one of us. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.
About this team
Based in Hong Kong the Head of Communications and PR, Asia Pacific reports to the Vice President, Global Communications & PR. This role will also work closely with the VP, Brand Marketing, Asia Pacific.
This role will lead a team of approximately 5 people across external communications, consumer PR, internal communications, and retail communications, with abilities to further develop the function.
A day in the life:
• Lead communications and PR strategies and execution for lululemon within the Asia Pacific region, including Hong Kong, Japan, Korea, Singapore, Taiwan, Australia and New Zealand
• Develop and guide the external media strategy and execution within the region to introduce the brand to new guests, position the company as a thought leader, and gain attention for the company’s leadership positions in the areas of innovation, sustainability and culture, to name a few
• Manage and oversee the high-performing external communications agencies identified to amplify the brand and create action-oriented, inspiring PR strategies and campaigns
• Lead internal communications across the region to celebrate the company’s culture while inspiring and educating retail and SSC employees about the company’s business strategies, policies and initiatives
• Serve as a member of the Global Communications team, working closely with peers across corporate communications, consumer PR, internal communications and regional communications
• Work closely as part of the Brand and Marketing organization within the company to collaborate closely on initiatives to amplify the brand
• Develop and regularly report on key indicators to objectively show the impact of strategy
• Manage and build a team across the region in internal communications, PR, and corporate communications
• Stay current on news, trends and political climate and keep global leaders informed on business impacts
Key Skills and Qualifications:
• More than 15 years of experience in communications building authentic and meaningful relationships with the media and thought leaders
• Demonstrated success guiding public relations and communications for major brands
• Extensive relationships with the media, and a strong understanding of the digital landscape
• Success leading and developing a team, creating opportunities for growth
• An outstanding writer and storyteller who has a track record delivering for executives on multiple platforms and forums, ranging from speaking opportunities to internal messages to employees
• Proven ability to develop forward-looking brand strategies in competitive and dynamic situations
• Excellent written and verbal communication skills; and strong presentation skills
• Able to quickly and easily develop relationships with people across cultures and geographies
• Naturally inspires others and demonstrates an appetite for learning and personal development
• Bachelor’s degree in Communications or related discipline.
• Fluent in English
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at accommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.