lululemon

Company Overview

lululemon’s purpose - to elevate the world by unleashing the full potential within every one of us - is as dynamic as the company’s history and current momentum. 

Founded in Vancouver in 1998 with the intent of bringing technical athletic fabrics to yoga, lululemon’s first office was a product design studio by day turned yoga studio at night.  What was then a very practical solution to paying the rent has ultimately come to define what differentiates lululemon.  While lululemon is arguably credited with creating the athleisure wear category, what has made the company wildly successful has been its steadfast focus on empowering its stores to become community hubs for lululemon’s consumers (Guests) to live the Sweatlife together, as well participate in lululemon sweaty activities. 

The Role / Location

The Director, Ecommerce role will be based at lululemon’s China HQ in Shanghai, dedicated to the long-term development and growth of lululemon in China in her Digital and Ecommerce strategy. 

Reporting Structure

·   Reporting + Direct Reports: The Director, Ecommerce will report to Senior Vice President, China. The team directly reporting into him/her are Senior Ecommerce Operation Manager, Ecommerce Merchandising Manager, Ecommerce Content Supervisor and Ecommerce Visual Designer. The Director, Ecommerce will build this team in alignment with the expansion of China region and Ecommerce penetration strategy.

Job Summary:

Leads China Ecommerce ecosystem strategy and execution across owned and 3rd party channel/platforms, user experience, web merchandising, omni-channel development, Consumer Insights, Data Analysis and the overall operation of the e-commerce business channel and directs the development of online business strategy by working cross functionally to create annual operating plans and longer-term plans that are aligned with company direction.

 Key Responsibilities and Accountabilities:

·     Maximize sales growth by working with direct to consumer and other online sales platforms (marketplaces) while ensuring brand appropriate presence in non-direct digital channels

·     Partner with product merchant team to set channel specific assortment strategies and seasonal line plans to bring full expression of product vision to life across channels) (in cooperation with Merchandising leaders)

·      Work with Global Omni and Analytics team to create China Omni strategy to maximize China Omni Channel performance and deliver Ecommerce P&L

·    To drive guest engagement, acquisition and retention for lululemon in China. Optimizes acquisition and retention plans by working closely with Brand Marketing team on planning digital/social channel marketing mix) across all relevant guest facing digital channels in China Markets.

·       Lead User Experience design and Product Management functions to deliver new features and functionality in conjunction with the technology team

·       Lead web analytics and merchandising to optimize conversion (deeply familiar with web funnel optimization, A/B testing and personalization)

·     Define fulfilment and omni-channel vision/strategy by partnering with Retail, Technology and Supply Chain team; and lead online execution of channel agnostic strategy.

·       Accountable to drive revenue and traffic KPI’s for ecommerce channels, in innovative ways that grow the brand and business year over year.

·       Creation and monitoring of operating budget and sales plan

·       Contributing to China CRM and BI initiatives to provide precise and accurate consumer data to guide online and offline customer journey.

·       Working cross functionally with partners in the Distribution Center, IT, Community, Brand team and Store Operations to ensure efficiency in both back and front-end operations for a flawless guest experience

·       Lead and develop multifunctional, high-performing Ecommerce/digital teams

Qualifications:

·       15 & above years’ experience in a global retail environment (e-commerce, marketing, merchandising or operations)

·       Extensive understanding of and experience in developing social media strategy

·       At least 10 years’ experience exercising a deep understanding of customer touch points (store, web, screen, phone etc.) and work cross functionally with senior management team to drive business strategy

·       Must be skilled at using analytics to drive decision-making

·       Knowledge of the tools, methods and approaches that are driving higher conversion rates, increased average order value and acquisition techniques

·       Experience leading digital teams across User Experience, Product Management, Digital Marketing, Web Merchandising and CRM & Data Analysis

·       Expertise in loyalty techniques and cross-channel analytics and measurement

·       Ability to train, develop, evaluate, discipline, reward, coach a team in a way that attracts and retains high quality and qualified employees

·       Proven leadership ability

·       Proven relationship management experience

·       Excellent communication skills – verbal and written.

·       Proven organizational and time management skills.

·       Proven forecasting and budget management experience

Our “must haves”:

·       Proven work ethic with utmost integrity

·       Desire to excel and succeed

·       Actively live and breathe the lululemon culture and lifestyle

·       Self-awareness, with a desire for constant self-improvement (goal –oriented)

·       Entrepreneurial spirit and an egoless nature

·       Self-motivated, passionate, empathetic, approachable

·       Outgoing, energetic, upbeat and Fun